Imported from the United States, Black Friday is an annual promotional event that takes place a few weeks before the Christmas holidays. Every year, this event is awaited by millions of consumers who see it as an opportunity to find “good deals”. But this “black Friday” is especially for the planet.

Because Black Friday (or any other promotional event such as “French Days”) is above all a major marketing concept which allows certain brands to make promotions sometimes up to more than 70%, in order to sell products. Huge quantities of stock. You could tell us, but then what is the problem?

  1. Encouragement of over-consumption

One of the problems that this day highlights is that it places consumers in an emergency situation, giving them the impression that they are going to miss out on a good deal that only lasts 24 hours. This situation leads them to rush to purchase products that they may not need. During Black Friday, the fashion (especially fast fashion) and technology sectors are the most popular with buyers, even though these industries are among the most polluting. According to a study carried out by Greenpeace in 2016, two thirds of French people say they have bought at least one item of clothing that they have never worn.

  1. Over-production of brands

The other pitfall that Black Friday demonstrates lies in the fact that some companies produce too much volume compared to demand, and subsequently need to sell off their stocks to avoid losses. This mode of production is not responsible, since it generates significant pollution with a risk of unsold products which could be destroyed. As a slow-fashion Fine Leather Goods house, we work for a principle of reasoned production which prefers to produce less, but better in order to avoid this surplus.

  1. A price that is not transparent

This type of event also highlights opaque pricing policies. Year-round prices are inflated by brand margins and ultimately end up being of little benefit to the consumer, except during these “sale” periods. At Fleuron, we opt for a fair and transparent price for our customers, so that they pay the true value of the product. This is the reason why we do not have sales or commercial actions, since we want to offer the “real” price all year round.

If we were to have to offer reduced prices, it would be outside sales periods, on a very limited quantity of pieces in order to enable them to find buyers. We are against the destruction of products and do not wish to use this method.

The counter-attack on Black Friday

Alternatives were born a few years ago in response to this commercial highlight, thanks to committed NGOs and brands. “ Black for Good » or “ Make Friday Green Again ”, these movements aim to raise awareness among citizens in order to encourage them to adopt more sustainable consumption. Fleuron mobilizes every year alongside these collectives, to raise awareness in our communities about the environmental impact of this event and restore meaning to the act of purchasing.

To adopt more sustainable consumption and do good for the planet, we recommend that you use the “KISSE” method, which allows you to distinguish between what is useful and superfluous:

B (need): what need does this purchase meet? Does it simply meet a need?

I (immediate): can I wait a few days before deciding? Am I constrained by time?

S (similar): Do I already have a similar item that I can still use?

O (origin): what is the origin of this product?

U (useful): do I really need it? Will I use it?

And we quickly realize that commercial actions do not pass the test... So all together, let's be citizens and adopt the right reflexes!